Outpost Campaign

In my Brand and Media Strategies class, I developed an engaging ambient advertising campaign for Outpost Natural Foods. It highlighted their dedication to providing fresh and organic produce to the community. At the heart of the campaign is a visually striking and recognizable wheelbarrow, filled to the brim with vibrant and organic produce. This eye-catching element becomes the focal point of the Outpost Fresh Harvest Tour as it is pushed around at various community events. The wheelbarrow is meticulously designed to align with Outpost's brand identity, featuring their signature color palette and prominently displaying the Outpost logo on both sides.